How to use Instagram Business App

Instagram Business or Creator account gives you significantly better access than normal Consumer account. You can:

  • Display post from your profiles
  • You can display posts from any public profiles (i.e.
  • You can display the recent and top posts
  • You can also follow, monitor up to 30 hashtags

To use Instagram Business app with any 3rd party app like OptiSigns you will need:

  1. create new or convert your existing Consumer account to Business or Creator in for free an a few clicks. You can always switch back, and it's also not require any legal business documents. See how to here.
  2. Link you Facebook Page to your Instagram Business / Creator account. See how to here.

After that, you ready to use it with Optisigns.

Singe view screenshot is below, you can view a live example here:

Wall view screenshot is below, you can view a live example here:


Let's jump in and get started:

First, you will need to have your screens set up and paired. For more information on how to do that, click here.

Then log on to our portal:

Go to Files/Assets, Click on "App" and add Instagram on your Account.


Click Instagram Business:

Click "Continue with Facebook" and sign in with your credentials.
Yes, it is Facebook's requirement that you link your Instagram Business account to your Facebook account to use it with 3rd party app like OptiSigns.

Enter your Instagram Wall information:

  • Name: Name of your Instagram Wall, this is the name of the wall in your asset list. It will not be displayed on your screens.

  • Post Type: Select if you want to use an Instagram Profile or Hashtag. Important: you can only set this one time during the creation of the asset, if you want to change this later, you should delete the old asset and create a new one.

  • Profile/Hashtag: Depend if you select Post Type is Profile or Hashtag, you will put the profile (for example put nasa) or hashtag (for example put houstonrockets). It is recommended to search, check Instagram first to avoid typos.

  • Display Mode: Select Single Post ViewSocial Wall View, or Social Kiosk View. Click on the links to see live example.

  • Theme: Select Light or Dark Theme.

  • Speed: Select how fast you want the wall to scroll or switch between Instagram posts.

Click Save.
After Saving, you can Preview the wall. It may take several seconds for the app to fetch posts and prepare your wall, so please be patient.

For hashtags, the app mix of top posts (popular posts all time, sorted by created time) and recent post (all post within the last 24 hours), however, the app cannot get the post older than 24-48h if the post is not popular (on Instagram's list of top posts).

That's all! Congratulation!

You have created your Instagram Business Wall.
You can change the wall any time by click on it in the Files/Assets tab. 

You can assign the newly created wall to your screen by going to Screens, click Edit screens and assign the wall to screens that you want.

You can put the created social walls in a Playlist, Schedule too.


If you have any additional questions, concerns or any feedback about OptiSigns, feel free to reach out to our support team at or just submit a ticket here.

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